Brazilian Keratin hair treatments have many names but they all use either the terms; Brazilian or Keratin treatments. This product is the new ‘BIG’ salon seller to elimination frizz, relax curly hair and extend chemical relaxers at a price of $150-$350. This product makes clients hair easier to manage after they shampoo it or work-out. All of these products list and have different ingredients. Formaldehyde is the main ingredient that makes the hair appear straighter and shiny. Formaldehyde is the same product that dry- cleaners use to make clothing stiff and creased. When heat is applied to the hair with a flat- iron it takes on the same characteristics as ’stiff jeans with a crease’.
United States is one of the few countries that still allows the use of 0.02% Formaldehyde as a safe chemical but some of straighter’ s contain as much as 20% Formaldehyde. Some straighter’s claim not to have any Formaldehyde but the use of Vanilla or Chocolate is used to replace Formaldehyde. These Formaldehyde-free straighter’s have the same effect but does not last as long in the hair.
Clients report to love the new straighter’s and they always rebook. Some Clients have complained about the strong smell of the Formaldehyde while their hair is being flat ironed. The salon must be well ventilated by opening doors and windows. Most of the stylist where face mask to prevent the smell for over whelming them. Pregnant women have been known to faint from just being in the same building but not getting the service.
Straighter’s have not been on the market long enough to have any studies done on the side effects of them. The FDA is slowly monitoring the product but companies do no have to list all the ingredients on the packaging. Some product from other countries do not conform the all of the US FDA guidelines, if any conflicts occur they just take the product back and rename it and resell it.
The highly marketed quest for straight hair has clients over looking the severe side affects of Formaldehyde. Make wise choices when selecting a hair service because some ingredients have a life long effect. Look up Formaldehyde at: http://www.cosmeticsdatabase.com





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